In 2008 James began working with Pro2col. The initial job was to move the Pro2col brand website to a new platform that would allow Pro2col staff to manage their content, services and product range. Datafox has continued to work with Pro2col and their staff to improve their online presence, launch new brands, and improve their internet marketing knowledge.
Building the brands online
Pro2col has added several brands to it’s portfolio and James created accompanying websites. Blogs were also created for the two major brands and a content strategy created to ensure new and relevant content was created to attract new customers, and maintain their interest in the company. Linked In and Twitter have also been used to build awareness of it’s product range and exepertize in the file transfer market.
Major Pro2col brands online that Datafox has worked on:
Traffic and Lead Generation
Pro2col generates many of its leads from exhibitions. In order to better convert the potential leads several niche landing pages were created to convert those interested into leads. Analysis of search volumes also gave the possibility of generating leads from search terms. The website was then updated with targeted lead generation forms and search engine optimization work done to gain the rankings required to get the necessary traffic volumes.
Measurement and Analytics Analysis
James worked with the head of marketing at Pro2col to implement analytics to all the Pro2col websites. This included the education of the staff on the importance of thorough measurements and how to understand the resulting data. From this data analysis Pro2col have been optimizing their landing pages and content resulting in significant increases in conversion performance.
Web Strategy Education
One of the original goals for Pro2col was to create an in house pool of online knowledge that would reduce their day to day reliance on external agencies. This has been a great success and the business has gone from strength to strength online while relying on minimum input from James. Every two months there is an update meeting where Pro2col update James on their activities and plans, and James discusses new internet marketing concepts and technologies that are relevant for Pro2col. Pro2col have and will continue to work with Datafox for the foreseeable future to improve their web strategy and business.